Creation of FAQ resource – August 2020 To ensure consistent messaging and dissemination of information, a Frequently Asked Questions document was developed and revised as necessary. This document was made available through the website. The FAQs offered helpful information that addressed common questions, concerns and benefits of the proposed development.
Development of tools and resources—January 2020 through August 2020
A variety of tools and resources were created and used to communicate with the community, including:
- An information packet that clearly outlined and presented the proposed development, benefits to the community, developer and partners involved. (2018 and 2019)
- A website to provide information on the proposed development and gain input from community members.
- One-page/flyer to explain the proposed development and the benefit to the community. Input from elected officials and others influenced the content of these flyers that were distributed at community centers and local libraries. Distributed in August of 2020
- Signage on the proposed site of the development provided a website URL and 800 number that allowed the public to learn more and provide input.
- Emails and phone contacts will be made after the funding announcements-notifying the community of the proposed development with a call to action to learn more and provide input through a website URL and an 800 number.
- A dedicated 800 phone number was in place for anyone in the community interested in obtaining more information or having questions about the proposed development.
Addressing input and feedback from the community
The development team uses online assets—website, social media—to encourage, gather and respond to feedback from the community. Collaboration with key community representatives and elected officials ensured that concerns and questions were addressed, and responses shared in real time. In addition, offline activities, e.g., in-person meetings,
distribution of flyers, were a way to notify and direct community members to seek additional information and provide input.
What we’ve done since January 2020
An Action Plan Timeline and supporting documents outlining efforts to gain input, support and collaboration are available in the appendix section of this plan. In early 2020 Frontier began the outreach process for Overlook with notices to all elected officials, press releases, and contacts with the local social service community.
What happens after an approved proposal?
Ongoing communication is critical to this development and its successful integration into the community. By overcoming objections, addressing concerns, answering questions and highlighting positive feedback, the various components of this plan provided a comprehensive approach to gathering and disseminating information.
Since Pike Run Apartments has been approved, the existing communications structure will be leveraged to expand viable activities and build excitement for the new community. Ongoing media and press relations will continue to inform community members on the progress of the development. Communication is an essential element to this development
and is an ongoing process from the proposal and information gathering phases through the approval and development phases.